Digital Designer turned Art Director with 10+ years of experience crafting brand-driven campaigns and user-centric experiences across retail, eCommerce, and tech. At Walmart Connect, I define omni-channel creative strategies that drive engagement and business results.

My career spans fast-paced B2B startups and in‑house teams at major B2C brands. I’m passionate about elevating visual storytelling through design systems, signage, and digital campaigns.

Based in the Sacramento metro area (open to relocating), I’m currently exploring new roles as an Art Director, Senior Designer, or Marketing Designer—particularly within retail media, startup environments, or innovative agencies.

Let’s connect if you’re looking for a design leader who combines strategic thinking, creative agility, and collaborative energy.

What it’s like working with Roger

 

Roger has such a great attitude when it comes to collaborating and dealing with. His positive attitude is contagious and I never heard him complain what-so-ever.

One of my favorite things to do with Roger is bounce ideas with him, he’s a great collaborator as well as amazing creating concept work. He’s a great team player. This one is more design oriented, but Roger has a great eye for creating shadows and layout skills are mint.

— Kevin J, Assoc. Creative Director at Walmart Connect

“Roger is very talented and can quickly create product signs, notices, and large scaled display signs when needed. No job is either too big or too small for Roger to do. We look to veteran crew members like Roger to set an example for our new hires. He creates an energetic and fun environment for the customers and crew members alike and provides amazing support to the team.”

— Celia D, Manager at Trader Joe’s

Roger delivers on a number of creative assets both onsite and offsite. He provided initial concepting and execution, as well as quick turnaround on revisions in order to meet stringent deadlines governed by product launch dates.

In addition to Hard Goods launch related responsibilities, Roger has volunteered and made himself available for Rapid Responses during holidays and puts in extra effort when required.

— John DLC, Design Lead at eBay

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Fun facts

On my spare time, I love random drives around the Bay Area & now Sacramento. Seeing family & friends when I visit the Bay Area. I enjoy working on home improvement projects, cooking new recipes, enjoying yelping new restaurants but has a soft spot for All You Can Eat Hot Pot, loves tech toys, traveling when I can & enjoys my evening walks with my rescue pup Luna.