Who is Roger?
Digital Designer turned Art Director with 10+ years of experience crafting brand-driven campaigns and user-centric experiences across retail media, eCommerce, and tech. At Walmart Connect, I define omni-channel creative strategies that drive engagement and business results.
My career spans fast-paced B2B startups and in‑house teams at major B2C brands. I’m passionate about elevating visual storytelling through design systems, signage, and digital campaigns.
Based in the Sacramento metro area (open to relocating), I’m currently exploring new roles as an Art Director, Senior Designer, or Marketing Designer—particularly within retail media, startup’s in need of marketing/brand design, or innovative agencies.
Let’s connect if you’re looking for a design leader who combines strategic thinking, creative agility, and collaborative energy.
What it’s like working with Roger
“Roger’s leadership shines especially in his ability to develop ideas that not only inspire his team but also deeply resonate with clients and partners. His work consistently elevates the projects he touches, bringing fresh, strategic thinking and a distinctive creative vision that positively impacts everyone around him.
What truly sets Roger apart is his dedication to supporting fellow creatives. He is generous with his time and expertise, always ready to help others grow and succeed. Whether guiding new team members or leading collaborative sessions, Roger fosters an environment of learning, open feedback, and creative excellence.
Roger’s ability to drive engagement and deliver compelling creative work makes him an invaluable asset to any team. I’m excited to see how he continues to innovate, lead, and inspire in the years ahead.”
—Eric von Pingel, Director at Walmart Connect
“Roger is very talented and can quickly create product signs, notices, and large scaled display signs when needed. No job is either too big or too small for Roger to do. We look to veteran crew members like Roger to set an example for our new hires. He creates an energetic and fun environment for the customers and crew members alike and provides amazing support to the team.”
— Celia Doran, Manager at Trader Joe’s
“Roger was an outstanding colleague during our time together at Walmart Connect. As a copywriter partnering with him as Art Director, our creative process was always smooth, inspiring, and genuinely fun. Equal parts inventive and detail-obsessed, Roger brings such a unique mix of talent, vision, and precision to every project, and his ideas consistently elevate the work. Roger is someone you can fully trust to deliver—every presentation, every asset, always on point. Plus, he’s just an absolute joy to be around. I miss working with him! Any team would be lucky to have him.”
— Christina Ying, Sr. Copywriter at Walmart Connect
“I had the great pleasure of working with Roger at Apple as one of his peers. While working with him, I saw that he took on numerous "thankless" positions that the entire store of 200 depended on someone to take. Roger not only held those roles, but excelled in them allowing him to be a mentor to others. He was always the guy that in difficult times was able to raise the spirits of others. He's a great person that I could work with anytime in the future.”
— Mathurin Kasten, Specialist at Apple
“Roger has such a great attitude when it comes to collaborating and dealing with. His positive attitude is contagious and I never heard him complain what-so-ever.
One of my favorite things to do with Roger is bounce ideas with him, he’s a great collaborator as well as amazing creating concept work. He’s a great team player. This one is more design oriented, but Roger has a great eye for creating shadows and layout skills are mint.”
— Kevin Jaskela, ACD at Walmart Connect
“Roger delivers on a number of creative assets both onsite and offsite. He provided initial concepting and execution, as well as quick turnaround on revisions in order to meet stringent deadlines governed by product launch dates.
In addition to Hard Goods launch related responsibilities, Roger has volunteered and made himself available for Rapid Responses during holidays and puts in extra effort when required.”
— John De La Cruz, Design Lead at eBay
Fun facts
On my spare time, I love random drives around the Bay Area & now Sacramento. Seeing family & friends when I visit the Bay Area. I enjoy working on home improvement projects, cooking new recipes, enjoying yelping new restaurants but has a soft spot for All You Can Eat Hot Pot, loves tech toys, traveling when I can & enjoys my evening walks with my rescue pup Luna.