BIG IDEAS

CREATIVE SOLUTIONS

ART DIRECTOR / DESIGNER / CREATIVE STRATEGIST

Marketing & Brand

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Retail Media

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E-Commerce

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B2B SaaS

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Visual Storytelling

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Campaign Design

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Growth-Focused Design

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Marketing & Brand • Retail Media • E-Commerce • B2B SaaS • Visual Storytelling • Campaign Design • Growth-Focused Design •

Walmart Connect | Design Work

Walmart Connect | Design Work
F1 & LEGO | Art Direction & Concept Development

F1 & LEGO | Art Direction & Concept Development
Barbie | Art Direction & Pitch Work

Barbie | Art Direction & Pitch Work
eBay | Design Work

eBay | Design Work
SnapLogic | Design Work

SnapLogic | Design Work
Trader Joe's | Sign Artistry

Trader Joe's | Sign Artistry
KeyPoint Credit Union | Design Work

KeyPoint Credit Union | Design Work
Freelance Design Projects

Freelance Design Projects

Roger who?

Roger is a designer and art director with over 10 years of experience crafting marketing experiences across web, email, and digital products for retail media, eCommerce, and tech brands. He’s led multi-channel campaigns at Walmart Connect, partnering with marketers and content designers to create customer journeys and visual storytelling that drive both engagement and business results. He brings together strategic thinking, systems-oriented visual design, and a highly collaborative working style. In his spare time, he enjoys scenic drives around the Bay Area (Bay Area Native), exploring Sacramento, working on home improvement projects, trying new Instagram recipes and restaurants (especially hot pot), tinkering with new tech, traveling when he can, and evening walks with his rescue dog, Luna.

LinkedIn

  • “Roger’s leadership shines especially in his ability to develop ideas that not only inspire his team but also deeply resonate with clients and partners. His work consistently elevates the projects he touches, bringing fresh, strategic thinking and a distinctive creative vision that positively impacts everyone around him."

    — Eric von Pingel, Creative Director at Walmart Connect

  • "Roger brings such a unique mix of talent, vision, and precision to every project, and his ideas consistently elevate the work. Roger is someone you can fully trust to deliver—every presentation, every asset, always on point. Plus, he’s just an absolute joy to be around. I miss working with him! Any team would be lucky to have him."

    — Christina Ying, Sr. Copywriter at Walmart Connect

  • "Roger delivers on a number of creative assets both onsite and offsite. He provided initial concepting and execution, as well as quick turnaround on revisions in order to meet stringent deadlines governed by product launch dates. In addition to Hard Goods launch related responsibilities, Roger has volunteered and made himself available for Rapid Responses during holidays and puts in extra effort when required."

    — John De La Cruz, Design Lead at eBay

  • "Roger has such a great attitude when it comes to collaborating and dealing with. His positive attitude is contagious and I never heard him complain what-so-ever."

    — Kevin Kaskela, Associate Creative Director at Walmart Connect

  • "I had the great pleasure of working with Roger at Apple as one of his peers. While working with him, I saw that he took on numerous "thankless" positions that the entire store of 200 depended on someone to take. Roger not only held those roles, but excelled in them allowing him to be a mentor to others. He was always the guy that in difficult times was able to raise the spirits of others. He's a great person that I could work with anytime in the future."

    — Mathurin Kasten, Specialist at Apple

  • "Roger is very talented and can quickly create product signs, notices, and large scaled display signs when needed. No job is either too big or too small for Roger to do. We look to veteran crew members like Roger to set an example for our new hires. He creates an energetic and fun environment for the customers and crew members alike and provides amazing support to the team."

    — Celia Doran, Mate (Manager) at Trader Joe’s

Leave a message with my assistant Lexi and I will get back to you as soon as possible. Thanks!

Leave a message with my assistant Lexi and I will get back to you as soon as possible. Thanks!