eBay
Designing the Next Era
Brand New: eBay’s Creative Shift
I joined eBay in January 2017 during an exciting time of transformation, as the company underwent a global rebrand and built a new in-house design team from the ground up. As part of the North America Creative team, I helped shift eBay’s identity from the perception of an “online garage sale” to a modern marketplace for new, unique, and hard-to-find goods. Collaborating with a robust team of designers, I contributed to elevating the brand across a wide range of campaigns and touchpoints. Check out a selection of the work I helped bring to life below.
Key Projects
Apple iPhone X Launch: Coupon Landing Page
Role: Lead Senior Designer
Helping launch the iPhone X Coupon landing page combined my passion for technology with strong teamwork to deliver a smooth, high-impact promotion that drove traffic and sales for eBay.
Key Highlights:
Led design of email, homepage, and landing page assets to align with launch timing.
Coordinated with copy, photo, and development teams for flawless execution on launch weekend.
eBay Spring Campaign 2018
Role: Lead Senior Designer
Spring is the next big seasonal moment for C2C. Building on Post-Holiday, Spring will continue to leverage the "If it's not you, list it" theme while shifting our attention to a new motivation for selling: spring cleaning. Creative should encourage sellers to list more than one item at a time.
Samsung Galaxy S10 Launch
Role: Lead Senior Designer
Led design for key email, homepage, and landing page assets to support the Samsung Galaxy S10 launch. Worked closely with cross-functional teams to adapt quickly to late-stage changes and ensure a flawless launch execution.
Key Highlights:
Adaptive Design: Created early-stage sketches and low-fidelity mocks to prototype concepts.
Cross-functional Coordination: Collaborated seamlessly with copy, photo, and development teams to meet launch deadlines.
Iterative Problem Solving: Pivoted design direction smoothly based on last-minute product details and asset availability.
Apple iPhone XS Launch
Role: Senior Designer
Led creative efforts for the iPhone XS launch campaign, navigating partner limitations with innovative placeholder designs while preparing for post-launch asset integration.
Key Highlights:
Adaptive Design: Developed abstract pre-launch assets due to partnership restrictions.
Problem Solving: Created concepts for seamless swap-in of post-launch photography.
Asset Coordination: Collaborated with merchandisers and photographers to meet launch timelines.
