eBay

Designing the Next Era

Brand New: eBay’s Creative Shift

I joined eBay in January 2017 during an exciting time of transformation, as the company underwent a global rebrand and built a new in-house design team from the ground up. As part of the North America Creative team, I helped shift eBay’s identity from the perception of an “online garage sale” to a modern marketplace for new, unique, and hard-to-find goods. Collaborating with a robust team of designers, I contributed to elevating the brand across a wide range of campaigns and touchpoints. Check out a selection of the work I helped bring to life below.

eBay Spring Campaign 2018

Spring is the next big seasonal moment for C2C. Building on Post-Holiday, Spring will continue to leverage the "If it's not you, list it" theme while shifting our attention to a new motivation for selling: spring cleaning. Creative should encourage sellers to list more than one item at a time.

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