Barbie Movie
Walmart Connect pitch campaign
Life in Pink
Life in Pink celebrates Barbie’s bold, empowering energy through a playful, pink-hued lens. Rooted in the joyful spirit of Barbiecore, this Walmart Connect campaign was created to promote the 2023 Barbie movie, inviting shoppers to embrace confidence, whimsy, and nostalgia—all while finding stylish, on-trend essentials at unbeatable value. By aligning Barbie’s limitless potential with Walmart’s accessible assortment, Life in Pink turned everyday purchases into vibrant expressions of self.
This initiative was part of a sweeping, integrated marketing movement around the Barbie movie, which became a global pop culture phenomenon in 2023. Leveraging nostalgia and the Barbiecore trend, the campaign invited fans of all ages to reconnect with Barbie’s legacy, driving engagement through immersive experiences and exclusive collaborations at major retailers like Walmart
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