eBay Spring Seller Campaign 2018

Role | Senior Designer

“78% of millennials would choose to spend money on an experience or event over buying something desirable.”

— HARRIS POLL FOR EVENTBRITE, 2015

EXPERIENCE SPRING

Concept

With the arrival of spring, people get ready to go out and greet the world again. They’re ready to make plans, enjoy the outdoors, and rally their friends around new places and experiences.

By recognizing the role of experience as the chief motivator for millennial customers, eBay reimagines selling as a means to an end.

Fund your fun by selling on eBay.

ON THE GO, IN THEIR WORLD

Voice

This campaign takes a mobile-first approach, acknowledging how sellers live their lives and meeting them where they are. Below are some key attributes:

Aspiration yet pragmatic:

"You dream of motorcycle trips. Here's how to go on one."

Collaborative and open-minded:

"Let's fund your next adventure, whatever they may be."

Flexible and functional:

"Hey, you take great shots and selfies. You can sell, too."

Spring is all about vibrant colors.

Bright colors represent a fresh start and highlight the feeling of renewal that comes with the change in seasons.

A bold and energetic color palette allows the seller assets to really stand out.

COLOR PALETTE

IMAGE DIRECTION

Inspired by Instagram, we'll use images that are genuine and realistic–with an emphasis on nature with just a touch of art direction.

MOCKUPS