Roger Chan

ART DIRECTOR / VISUAL DESIGNER / HAND-LETTERING

Creative professional with 10+ years of design and art direction experience, specializing in digital campaigns and product launches. Expert at translating complex business needs into compelling customer experiences while leading creative teams and developing style guides across multiple brands for major employers like Walmart, eBay, and Trader Joe’s. Passionate about exploring new design tools and technologies.

Skills

Creative Leadership & Strategy:

Art direction - Campaign concept development - Brand strategy - Omnichannel campaign development - Creative team mentorship - Visual storytelling

Technical Expertise:

Adobe Creative Suite - Figma - UI | UX design - InVision - Style guide development - Digital campaign optimization - Video storyboarding - Trade show booth design - Project management

Collaboration & Communication:

Presentation design - Client relations - Remote team and vendor management - Cross-functional collaboration - Stakeholder alignment

Experience

Art Director (Senior Manager, Creative) at Walmart Connect | San Bruno, CA | March 2024 – Present

  • Provide art direction to a team of five designers in the development and execution of omnichannel campaigns across entertainment, toys, and home and hardlines advertisers, including major telecommunications clients, managing multiple product launches and seasonal initiatives simultaneously.

  • Led creative concepting and hands-on execution for LEGO in partnership with F1 campaign, collaborating with cross-functional teams to develop winning creative concepts that inspired client buy-in and increased campaign investment from $500K to over $1M.

  • Presents creative concepts and campaign strategies to senior leadership, translating business objectives into memorable customer experiences across web, mobile, and app platforms.

  • Provides strategic guidance and actionable feedback to external agency partners, ensuring all creative deliverables maintain brand consistency and met quality.

  • Streamlined creative approval process SLAs through improved workflows and stakeholder alignment, reducing project timelines from 19 days to three to seven days.

Senior Designer (Manager, Creative) at Walmart Connect | San Bruno, CA | June 2019 – March 2024

  •  Designed and strategized the "Feels Like Home" campaign, integrating 18 supplier brands and contributing to $5.6M in revenue.

  • Contributed to the design and digital strategy of an interactive multi-supplier brand page that supported the “Gamer Drop” program, driving an 88% sales lift in media and gaming categories.

  • Designed and optimized brand page experiences and display campaigns, collaborating with video teams to create hero banners and multimedia content that increased engagement across digital platforms for major advertisers.

  • Executed creative solutions that successfully translated complex business needs into effective, on-brand customer experiences, using established design systems.

  • Delivered creative solutions that balanced business needs and brand voice.

Lead Sign Artist at Trader Joe’s | San Jose, CA | May 2006 – March 2022

  • Provided art direction that created engaging visual storytelling that communicated brand personality, drove product excitement to customers, and generated sales for new product launches.

  • Managed and mentored a team of four artists/designers, ensuring all creative work stayed on brand and met deadlines.

  • Established template-based design system that optimized workflows and ensured consistent brand execution while reducing production time and costs.

  • Created engaging signage that enhanced the customer experience by highlighting the value and enjoyment of Trader Joe’s products.

Visual Designer at eBay Inc. | San Jose, CA | January 2017 – July 2019

  • Created visual concepts and user interface designs for onsite banners, landing pages, and email campaigns, supporting e-commerce marketing initiatives.

  • Developed style guides for internal and external partners to reference for promotional campaigns and the seller center, ensuring visual consistency across all touchpoints.

  • Designed templates that streamlined processes during eBay’s brand transition.

  • Developed visual concepts and UI designs for performance marketing campaigns.

    * Contracted through Alliances Management *

Senior Graphic Designer at SnapLogic Inc. | San Mateo, CA | December 2013 – January 2017

  • Led creative strategy and managed vendor relationships to launch the company's new website, directing the complete brand identity evolution and digital transformation for the enterprise integration platform.

  • Executed integrated marketing campaigns across traditional and digital channels, developing creative concepts for product marketing that supported business growth and brand awareness.

  • Designed trade show booth graphics and event materials for industry conferences, creating cohesive brand experiences that enhanced company presence and supported lead generation initiatives.

  • Collaborated with technical stakeholders to design presentations, whitepapers, and data sheets, translating complex technical concepts into accessible visual storytelling for decision makers.

  • Established and evolved comprehensive visual style guides and design systems, maintaining cohesive brand presence across all communications and sales materials.

Graphic Designer at KeyPoint Credit Union | Santa Clara, CA | May 2013 – September 2013

  • Produced concepts and designs for print ads, brand campaigns, print collateral materials for branches, and online web assets.

    * Contracted through Modis *

Specialist & Workshops Coordinator at Apple Inc. | Santa Clara, CA | October 2011 - April 2013

  • Designed internal emails explaining new products, third-party products, and promotions.

  • Coordinated and facilitated workshops that taught customers tips and tricks in using iOS.

  • ​Assisted on the visuals team in creating exciting store window displays.

Graphic Designer at Spartan Shops Inc. | San Jose, CA | June 2008 - September 2009

  • Designed products, food service signage, and website graphics for the campus bookstore.

  • Managed, maintained and created graphics featured on the eCommerce site.

  • ​Gained knowledge in print management both in-house and outsourced.

Education

San José State University

Bachelor of Fine Arts (BFA) in Digital Media Art

Bachelor of Arts (BA) in Design Studies: Graphic Design

Mission College

Self Improvement Courses: Web Development

General Assembly

Front End Web Development: Immersive 10-Week Program

Projects & Volunteer

 Verizon AdFellows 7.0 program | February 2024 - May 2024

I worked alongside the team to support the development of emerging marketing talent. I helped guide fellows through their rotational experience and contributed to brainstorming sessions that shaped their final capstone projects. One standout initiative focused on increasing female representation in gaming, where I collaborated on early concepts—like “Gamer Girl”—that explored how brands could create more inclusive gaming spaces, primarily young women. Through mentorship and hands-on creative involvement, I helped ensure the program delivered meaningful growth for the fellows while offering brands and agencies access to fresh, next-gen perspectives.

eBay Spring Seller Campaign | December 20117 - March 2018

For eBay’s Spring Seller Campaign, I contributed to the development of a concept aimed at re-energizing and empowering sellers ahead of the busy season. Working closely with the team, I helped shape the creative direction and messaging strategy, focusing on ways to inspire sellers to take advantage of seasonal opportunities. From early brainstorms to refining campaign language, my role supported a final execution that felt both actionable and aligned with eBay’s brand voice—motivating sellers to spring into action with confidence.

Chalk Artist Sponsored by Trader Joe's at the Luna Park Art Foundation | September 2010 - September 2019

An event that happens once a year in September, the Luna Park Chalk Art Festival is the primary event benefiting the Luna Park Arts Foundation, created to promote the arts in our schools and communities through grants and sponsorships. The foundation depends on the generosity of members of our community and local businesses to make this possible. As a Trader Joe's Artist, I urged our store to help sponsor this local event and have our sign artist participate in the event itself (since 2009) as a way to increase support for the arts in the local schools and community. Plus, I found it is a fun way to work together as a team and showcase the talents of our sign artist at store #212.

SnapLogic – Branding Guidelines | June 2014

A project I proposed to our Marketing Department was to create a set of branding guidelines for our company, a project I wanted to lead and own. A successful company always has a set of branding guidelines for employees, partners and affiliates yet SnapLogic's branding guidelines were nowhere to be found. It is always good to have a set of branding rules for when partners, affiliates and employee's want to publicize their relationship with SnapLogic within their communications. Feel free and click the title to view the landing page I created for the SnapLogic Branding Guidelines.

CUT. SEW. SWEAR. – Fashion aWEARness Gallery Show | May 2009

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.