Art Director (Senior Manager, Creative) at Walmart Connect | San Bruno, CA | March 2024 – August 2025

In-house retail media arm of Walmart serving Fortune 500 brands across digital and omni-channel campaigns. Promoted to Art Director to lead concept-to-launch creative, mentor designers, and uphold brand consistency across partners.

• Doubled LEGO × F1 investment from $500K to $1M+ by art-directing three multi-channel routes and aligning visual identity across web, social, email, OOH, and in-store.

• Reduced creative SLAs by 63–84% by building Photoshop templates, export presets, and QA checkpoints, improving on-time trafficking across web, social, OOH, and in-store.

• Secured $750K+ in JBP by converting A/B test insights into executive-ready Creative Effectiveness sessions and decks that tied concepts to performance KPIs.

• Directed internal designers, copywriters, producers, and external agencies to ship pixel-accurate, responsive assets that met brand, accessibility, and channel specs.

• Presented the Barbie “Life in Pink” concept with system-ready design kits and launch materials, demonstrating production readiness that supported a $13M media plan.

• Partnered with Strategy, Analytics, Sales, and Product to translate briefs into measurable outcomes, delivering landing pages and CRM assets that connected storytelling to results.

Senior Designer (Manager, Creative) at Walmart Connect | San Bruno, CA | June 2019 – March 2024

Recruited by Walmart Media Group (now Walmart Connect) to help scale the in-house creative team, build design systems, and ship multi-platform campaigns for a performance-driven retail media business.

• Designed the “Feels Like Home” campaign system and brand guidelines, producing web, email, and social content that influenced $5.6M+ incremental revenue across 13 suppliers.

• Launched the “Gamer Drop” landing experience using A/B learnings, partnering with producers, motion designers, and developers to deliver assets that lifted category sales 88%.

• Built wireframes and hi-fi prototypes for the Creative Certification Program portal, standardizing briefs, approvals, and asset specs to accelerate compliant campaign launches.

• Managed Workfront from kickoff through delivery, tightening timelines 26% by clarifying intake, setting QA gates, and aligning marketing and analytics on milestones.

• Shipped brand pages and display campaigns end to end; coordinated design, photography, and multimedia to maintain visual identity and increase engagement across digital touchpoints.

• Co-created Photoshop templates, export presets, and accessibility checks, improving handoff quality and reduced rework across web, email, and paid media.

Lead Sign Artist at Trader Joe’s | San Jose, CA | May 2006 – March 2022

Private national grocery chain known for private-label assortments and community-driven stores. Hired to create hand-drawn signage, chalkboards, and in-store visuals that elevated the customer experience.

• Provided art direction that created engaging visual storytelling that communicated brand personality, drove product excitement to customers, and generated sales for new product launches.

• Produced 100+ custom chalkboards and POS displays that elevated in-store storytelling and became core to the brand’s playful aesthetic.

• Designed seasonal displays, aligning illustration, typography, and layout standards to reinforce brand consistency and lift store traffic.

• Partnered with store leadership and category buyers to brief, prioritize, and launch weekly signage that supported merchandising goals and new-item velocity.

• Mentored team members on craft and production techniques, raising quality and accelerating delivery across the region.

• Recognized by leadership for creative innovation that strengthened the in-store brand experience and community engagement.

Visual Designer at eBay Inc. | San Jose, CA | January 2017 – July 2019

Contracted by Alliances Management to supported eBay’s North America in-house creative team with digital assets and omni-channel campaign visuals across web, email, app, and paid media.

• Launched integrated assets for iPhone X and Samsung Galaxy campaigns, producing landing pages, coupons, email, and banners that upheld brand systems, responsive behavior, and channel specs.

• Partnered with Seller Marketing and UX to align promotions with onsite flows for “Fund Your Fun,” increasing new sellers 12% and in-app users 68%.

• Authored campaign style guides and Seller Center component specs, improving visual consistency and speeding approvals across internal teams and agency partners.

• Optimized asset production with clear file structures, export presets, and QA checklists for accessibility and localization, reducing rework and strengthening handoffs to engineering and CRM.

• Collaborated with copy, product, and analytics to translate briefs into measurable creative, iterating on layouts and messaging to support conversion goals.

Senior Graphic Designer at SnapLogic Inc. | San Mateo, CA | December 2013 – January 2017

Joined SnapLogic's Marketing team to ship scalable web, brand, and event assets that lifted demand and clarified product storytelling.

• Rebuilt snaplogic.com with developers and implemented a CMS, streamlining updates and reduced external maintenance costs by $15K per year.

• Designed integrated digital and event campaigns that increased website leads 30% and improved booth engagement across priority industry shows.

• Produced a reusable asset system for web, print, and events, aligning creative with go-to-market plays to speed launch timelines and reduce rework.

• Authored brand and component guidelines for partners and vendors, improving visual consistency and shortened approvals for cross-functional stakeholders.

• Created executive-ready decks and narrative visuals that clarified product value, accelerated decision-making, and secured alignment on campaign direction.

• Partnered with sales and product marketing to test messaging and layout variants, applying learnings to lift landing page conversion and email performance.

Graphic Designer at KeyPoint Credit Union | Santa Clara, CA | May 2013 – September 2013

Contracted through Modis to design and produce integrated print and digital creative for KeyPoint Credit Union, supporting brand campaigns and branch marketing initiatives.

Specialist & Workshops Coordinator at Apple Inc. | Santa Clara, CA | October 2011 - April 2013

Recruited by Apple to design and facilitate interactive workshops and launch displays that brought the brand’s innovation and accessibility to life, while building stronger connections with Mandarin-speaking customers.

Graphic Designer at Spartan Shops Inc. | San Jose, CA | June 2008 - September 2009

Joined Spartan Shops to design print, brochures and digital materials for campus marketing initiatives, including posters, promotional signage, and website graphics for university-owned retail and dining venues.