Roger Chan

VISUAL DESIGNER / HAND-LETTERING / ART DIRECTION

Creative professional with 10+ years of digital design experience and a strong foundation in graphic design, illustration, marketing, and branding. Passionate about crafting thoughtful user experiences and impactful design journeys. Curiosity and strong work ethic drive continuous growth and success in every role.

Experience

Art Director (Senior Manager, Creative) at Walmart Connect | San Bruno, CA | March 2024 – Present

  • Lead the creative development and execution of omni-channel campaigns for major Entertainment, Toys & Seasonal, and Home & Hardlines advertisers, translating business objectives and data insights into compelling digital storytelling.

  • Pitch campaign strategies and creative concepts to stakeholders, driving alignment and buy-in for innovative design solutions.

  • Build and maintain strong professional relationships with internal teams and external partners, ensuring seamless collaboration and client satisfaction.

Senior Designer (Manager, Creative) at Walmart Connect | San Bruno, CA | June 2019 – March 2024

  • Designed best-in-class brand page experiences and onsite display advertisements to drive higher engagement, conversion, and buy-in.

  • Collaborated with designers, art directors, copywriters, and producers to concept, design, and deliver omni-channel campaigns within the Walmart ecosystem.

  • Executed creative concepts and design solutions that translated business needs into effective results.

Lead Sign Artist at Trader Joe’s | San Jose, CA | May 2006 – March 2022

  • Illustrated engaging signage that communicates enjoyment and value to customers.

  • Delegated, prioritized, and managed multiple projects among a team of designers to ensure creative work was on brand and deadlines were met.

  • Provided art direction to designers on storytelling to drive excitement, awareness, and sales of new products.

Visual Designer at eBay Inc. | San Jose, CA | January 2017 – July 2019

  • Created concepts and visual ideas for onsite banner ads, landing pages, and emails.

  • Developed style guides for internal and external partners to reference for promotional campaigns and the Seller Center.

  • Created templates to help streamline processes during the brand transition.

    * Contracted through Alliances Management *

Senior Graphic Designer at SnapLogic Inc. | San Mateo, CA | December 2013 – January 2017

  • Managed vendor relations with web developers in launching a new website for SnapLogic.

  • Executed company creative across all traditional and digital channels.

  • Partnered with technical stakeholders to design decks, whitepapers, and data sheets.

  • Created the visual style guide to ensure a consistent brand across all marketing channels.

    * Promoted to Senior Graphic Designer (September, 2015) *

Graphic Designer at KeyPoint Credit Union | Santa Clara, CA | May 2013 – September 2013

  • Produced concepts and designs for print ads, brand campaigns, print collateral materials for branches, and online web assets.

    * Contracted through Modis *

Specialist & Workshops Coordinator at Apple Inc. | Santa Clara, CA | October 2011 - April 2013

  • Designed internal emails explaining new products, third-party products, and promotions.

  • Coordinated and facilitated workshops that taught customers tips and tricks in using iOS.

  • ​Assisted on the visuals team in creating exciting store window displays.

Graphic Designer at Spartan Shops Inc. | San Jose, CA | June 2008 - September 2009

  • Designed products, food service signage, and website graphics for the campus bookstore.

  • Managed, maintained and created graphics featured on the eCommerce site.

  • ​Gained knowledge in print management both in-house and outsourced.

Skills

I work well in small teams, cross-functional teams and on my own if needed. I believe in strong communication amongst my peers and management to ensure daily design tasks are delivered in a timely fashion. I enjoy taking initiative, using my skills to solve problems, communicate a message, and create beautiful, meaningful designs.

Education

San José State University

Bachelor of Fine Arts (BFA) in Digital Media Art

Bachelor of Arts (BA) in Design Studies: Graphic Design

Mission College

Self Improvement Courses: Web Development

General Assembly

Front End Web Development: Immersive 10-Week Program

Tools & Languages

Adobe CC: Photoshop, Bridge, Illustrator, InDesign, Dreamweaver, Audition.
Apple Software: Pages, Keynote, iMovie
Microsoft Office: Word, Powerpoint, Outlook
Marketing Design Tools: Marketo, Campaign Monitor, Salesforce (emails)

​Task Management: JIRA (SPARC), Asana, GoToMeeting, Workfront
Other Apps: DropBox, Github, Invision, Sketch, Figma, Zoom
Google Apps: Analytics, Docs, Drive, Sheets
Languages: English, Chinese (Mandarin) and working knowledge of HTML and CSS

Projects & Volunteer

 Verizon AdFellows 7.0 program | February 2024 - May 2024

I worked alongside the team to support the development of emerging marketing talent. I helped guide fellows through their rotational experience and contributed to brainstorming sessions that shaped their final capstone projects. One standout initiative focused on increasing female representation in gaming, where I collaborated on early concepts—like “Gamer Girl”—that explored how brands could create more inclusive gaming spaces, primarily young women. Through mentorship and hands-on creative involvement, I helped ensure the program delivered meaningful growth for the fellows while offering brands and agencies access to fresh, next-gen perspectives.

eBay Spring Seller Campaign | December 20117 - March 2018

For eBay’s Spring Seller Campaign, I contributed to the development of a concept aimed at re-energizing and empowering sellers ahead of the busy season. Working closely with the team, I helped shape the creative direction and messaging strategy, focusing on ways to inspire sellers to take advantage of seasonal opportunities. From early brainstorms to refining campaign language, my role supported a final execution that felt both actionable and aligned with eBay’s brand voice—motivating sellers to spring into action with confidence.

Chalk Artist Sponsored by Trader Joe's at the Luna Park Art Foundation | September 2010 - September 2019

An event that happens once a year in September, the Luna Park Chalk Art Festival is the primary event benefiting the Luna Park Arts Foundation, created to promote the arts in our schools and communities through grants and sponsorships. The foundation depends on the generosity of members of our community and local businesses to make this possible. As a Trader Joe's Artist, I urged our store to help sponsor this local event and have our sign artist participate in the event itself (since 2009) as a way to increase support for the arts in the local schools and community. Plus, I found it is a fun way to work together as a team and showcase the talents of our sign artist at store #212.

SnapLogic – Branding Guidelines | June 2014

A project I proposed to our Marketing Department was to create a set of branding guidelines for our company, a project I wanted to lead and own. A successful company always has a set of branding guidelines for employees, partners and affiliates yet SnapLogic's branding guidelines were nowhere to be found. It is always good to have a set of branding rules for when partners, affiliates and employee's want to publicize their relationship with SnapLogic within their communications. Feel free and click the title to view the landing page I created for the SnapLogic Branding Guidelines.

CUT. SEW. SWEAR. – Fashion aWEARness Gallery Show | May 2009

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.