Walmart Connect
Lightbox Creative: Art Direction & Design Work
Shaping Brand Stories at Walmart Connect
At Walmart Connect, I have contributed as both a Senior Designer and Art Director, leading and executing creative vision for omni-channel campaigns across Entertainment, Toys & Seasonal, and Home & Hardlines brands. My work spans hands-on design and art direction—collaborating with cross-functional teams to transform data-driven insights into compelling digital storytelling. From concept to execution, I’ve overseen and crafted projects that deliver seamless, engaging brand experiences for millions of Walmart customers.
Brands I’ve worked with include: Google, NVIDIA, Newell, Sony, Hisense, Anker, Cricut, GE Cync, Rust-Oleum, Neutrogena, Mattel, LEGO, Verizon, GNC, CLIF, Reign Energy, Goodyear, Bose, OtterBox, Fellowes, Nintendo, Shurtape, 3M, Samsung, Comcast, Affirm, Consumer Cellular, Chevron, TCL, HP, and more.
LEGO x F1: Fuel Your Passion
Creative Concept & Campaign Design
Role: Art Director
Walmart Connect and LEGO partnered to craft bold campaign concepts celebrating Formula 1, driving excitement for fans and families. Worked hands on specifically on “Fuel Your Passion”.
Key Highlights:
Mentor and guide designers and copywriter on concepts & messaging..
Pitched creative to senior leadership for buy-in before pitching to client.
Grew budget from $500K to $1.5M through strategic collaboration.
Motion Storyboarding
TV Wall for Pratt’s Pen+Gear
Role: Art Director
I collaborated with the creative team to produce a 30-second sponsored TV wall ad for Walmart, highlighting Pratt’s Pen+Gear packing and moving products and their move from the stationary to the hardware aisle. I reviewed and refined the storyboard to ensure clear messaging and included an aisle locator for shopper convenience. After client approval, our team brought the vision to life as a dynamic in-store video, marking my first experience creating content for this digital format.
Visual Storytelling
Feels Like Home
Role: Senior Designer
Walmart Connect’s “Feels Like Home” campaign brought 13 top home brands together with seasonal inspiration, giving shoppers new ways to get holiday-ready. The initiative quickly set a new benchmark for revenue and partner collaboration.
Key Highlights
Curated brand storytelling: Shaped a cohesive narrative pairing leading home and décor brands, guided by DIY inspiration and customer insight.
Strategic partner prioritization: Elevated tier 1 suppliers through premium placements within the program’s content and creative.
Record-breaking program impact: Drove over $5.6M in revenue across 13 suppliers.
Case Study
2022 Gamer Drop
Role: Senior Designer
Walmart Connect collaborated with merchant, marketing, and supplier teams to elevate the annual Gamer Drop, building an omnichannel holiday campaign around gaming consoles, titles, and gear. The custom landing page and interactive event activations helped position Walmart as a destination for gaming, driving major sales growth.
Key Highlights
Custom landing page: Spearheaded design and UX strategy for the event’s digital hub, increasing shopper engagement across Walmart’s site and app.
Integrated campaign execution: Led creative direction for a fully integrated omnichannel experience, partnering across teams for seamless rollout.
Proven sales impact: Efforts contributed to an 88% lift in sales for video game hardware at participating stores versus non-event locations.
Legacy Ad Designs
When I first joined Walmart Connect as a Senior Designer, I worked on elevating the look and feel of onsite ads. These legacy ad units—though no longer in use—were a chance to push creative boundaries and deliver polished, eye-catching work that suppliers loved.
